Product dimension of parent-child leisure,
including for water slide.
1) Parent
child paradise
Many theme parks(including water slide) are
naturally rich in parent-child elements, such as foreign Disneyland, Lego Park,
etc., as well as domestic Fonterra, Chimelong, etc. their product target
customers tend to be younger and family, the content of which focuses on IP
storytelling, experiential, less stimulating projects with greater physical
burden, or to a lesser extent. In addition, some theme parks will pay more
attention to adult oriented and stimulating products, such as some parks with
large roller coasters as the main project.
In the future, as the domestic theme park
market tends to be saturated, the pain points of large-scale theme park
investment, expensive maintenance and low income need to be solved. The
parent-child park with lower equipment cost, less investment intensity and more
emphasis on activity experience will become a major development trend. The
radiation radius of such park is relatively small, and it is generally based on
the surrounding areas of big cities to provide more frequent happy experience
for families in the period of parenting.
2) Parent
child Resort
In the second half of last century, more
and more parent-child resort brands appeared in Europe and America, such as
Clubmed, pvcp in France and apple leisure in the United States. They fully
consider the needs of parents and children in products and services, and have
unique characteristics.
At present, most of the domestic tourist
resorts / hotels are still in the stage of conceptual backwardness. They just
put the urban hotels "flat" to the tourist destination, which fits
the appearance of the scenic spot from the new design, but there is no change
in product experience and service, which will be a big space to be improved in
the future.
In recent years, with the international
parent-child holiday brands entering China one after another, and there have
been individual resorts that focus on parent-child leisure learning foreign
concepts in China, I believe that the future holiday market will be more and
more divided, specialized and refined.
3) City
Park
There are many zoos, botanical gardens,
country parks, wetland parks and so on in major cities in China. At present,
these urban parks carry a lot of daily parent-child leisure functions. However,
most of these traditional parks are lack of products and services, and there
will be a lot of room for improvement and improvement in the future to enhance
their social service functions. This is also a major demand for urban renewal
and consumption upgrading when the development reaches a certain stage.
4) Parent-child
farm
Farm tour is suitable for the whole family.
It can not only experience different rural life and enjoy green and ecological
farm food, but also let children discover more mysteries of nature, and
cultivate their love and lively and cheerful character.
Most of China's rural tourism products are
still in the monotonous, coarse-grained stage of agritainment. In terms of
overall quality, experience, output value, interest, knowledge, interaction and
advanced nature of parent-child needs, there is still a big gap compared with
foreign parent child farms.
With the continuous promotion of rural
revitalization, the innovation of rural tourism products is on the way, which
is one of the most direct and feasible ways to increase rural output value. The
parent-child farm with professional products and services will have broad
development space.
